Integrated Communication Strategy Report.

In response to an external brief from a real client, students in groups of 4-6 produce an integrated communication strategy for the client. Students apply theories to analyse the communication issue, clarify the problem and identify communication opportunities. The analysis considers the context in which the client operates, the stakeholders/publics with whom the client intends to communicate (or influence), and issues at play in the environment. Students are provided with significant opportunities for feedback from the teaching team as well as from their client throughout the process. The report is written to reflect a professional standard and concludes with recommendations for an integrated communication strategy to meet budgetary and timeline constraints. Students are required to meet with their group weekly. It is essential for exchanging ideas and completing the assessments. Team collaboration will be marked via SPARK or equivalent system.